15 Types of innovation

15 types of innovation (illustrated by car / mobility examples).
for inspiring your innnovation challenges.
Remarkable innovations combine different types !

1. Incremental innovation
Incremental innovation seeks to improve the systems that already exist, making them better, faster cheaper.

2.  Process innovation
Process innovation means the implementation of a new or significantly improved production or delivery method.

3. Red ocean innovation
Red Oceans refer to the known market space, i.e. all the industries in existence today. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Companies try to outperform their rivals to grab a greater share of existing demand usually through marginal changes in offering level and price. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities, and cutthroat competition turns the red ocean bloody. (source)

4. Service innovation
Service Innovation can be defined as “a new or considerably changed service concept, client interaction channel, service delivery system or technological concept that individually, but most likely in combination, leads to one or more (re)new(ed) service functions that are new to the firm. (source)

5. Business model innovation
Business Model Innovation (BMI) refers to the creation, or reinvention, of a business itself. Whereas innovation is more typically seen in the form of a new product or service offering, a business model innovation results in an entirely different type of company that competes not only on the value proposition of its offerings, but aligns its profit formula, resources and processes to enhance that value proposition, capture new market segments and alienate competitors. (source)

6. Sustainable innovation
Eco-innovation is a term used to describe products and processes that contribute to sustainable development

7. Frugal innovation
Frugal Innovation is about doing more with less. Entrepreneurs and innovators in emerging markets have to devise low cost strategies to either tap or circumvent institutional complexities and resource limitations to innovate, develop and deliver products and services to low income users with little purchasing power.(source)
Frugal engineering.

More examples Functionall Trend briefing

8. Blue ocean innovation
Blue Oceans represent the unknown market space, i.e. all the industries not in existence today. Blue oceans are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. In blue oceans, competition is irrelevant because the rules of the game are not set. Blue oceans can be created by expanding existing industry boundaries or by reconstructing industry boundaries. (source)

9. Radical innovation
Radical innovations (sometime referred to as breakthrough, discontinuous or disruptive innovations) provide something new to the world that we live in by uprooting industry conventions and by significantly changing customer expectations in a positive way. Ultimately, they often end up replacing existing methods / technologies. (source)

10. Open source innovation / Crowdsourcing
In production and development, open source is a philosophy or pragmatic methodology that promotes free redistribution and access to an end product’s design and implementation details


Volkswagen crowdsources its way to a Hover Car

11. Experience innovation
Companies that try to create holistic experiences by emotionally engaging their consumers.

12. (Im)possible innovation

13. Disruptive innovation
A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology.

14. User led innovations
The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around. (source)

15. Supply chain innovation
Supply chain innovation is about applying best practices and technological innovations to your own supply chain in order to reduce such cycle and wait times and other waste (to use a Lean term) in your in-house processes. (source)

Random inspiration

Links on innovation models:
10 types of innovation (Doblin)
The innovation map
3 lenses for innovation
More models …
How projects really work
Lifecycle of innovation
Types of co-creation

Inspiration from the past: history-watching
An excerpt from the 1958 Disneyland TV Show episode entitled Magic Highway USA. In this last part of the show, an exploration into possible future Transportation technologies is made.